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Most people understand the word ‘entrepreneur’ to mean ’someone who starts new businesses.’ This is only partially true. If this were the case, according to statistics, 80 % of all of the ‘entrepreneurs’ in the world would be unsuccessful. The dictionary defines the word ‘entrepreneur’ as “someone who organizes a business venture and assumes the risk for it”. When we take a close look at this definition, it gives us a key to attaining the success that we search for when starting a new business or venture.
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There are several concepts and misconceptions about marketing that need to be addressed before we get into the meat of this article. The basic concept of marketing is ‘the range of activities involved in assuring that you are meeting the needs of your customers and that you are getting a valuable response in return. One of the major misconceptions of marketing is that it is only advertising your product or service. Even though advertising is important, it is only one component in the process of marketing.

We can define the essence of marketing as understanding your customers’ needs and wants and then developing a plan that addresses those needs. Anyone who owns a business has a desire to ‘grow’ his business. The most effective way to grow or expand a business is to focus on ‘organic growth.’

What do I mean by ‘organic growth?’ We need to realize that a business is a living organism. As a living organism, it must be nurtured. We can let it fend for itself or we can determine what it needs and what we need to do to make it thrive.
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The holy grail of online marketing is keyword rich backlinks. Everyone has their own ideas about the best way to get it done. You could use a service or you can use articles, but most people overlook the simplest (and cheapest) way to generate good quality incoming links is by telling your visitors how to link to you by creating a ‘Link To Us’ page.
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by Steven Lohrenz

There’s a quote: “A failure to plan is a plan to fail”. I’ve found it to hold true. When things are done ad hoc or willy-nilly, they almost always end up in the wrong place. A marketing plan can give your online business focus and resolve to accomplish the important things while leaving out the unimportant. If you don’t have a marketing plan, it’s very likely you’re struggling to make money and make your business a success. In this article, I’m going to cover the basics of putting together a marketing plan that will work for you.
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by Teresa Carnes

I remember the days before cheerleading uniforms and karate tournaments consumed a large portion of my expendable income - you know the days when you could afford to purchase your wardrobe and makeup from department stores like Macy’s, Dillard’s, or Foley’s. It was at that time that I became Dillard’s Department Store’s number one fan! I was a firm believer that there was no better mascara than Estee Lauder’s More than Mascara, which I faithfully purchased from Dillard’s every few months, and that you could not find a more fashionable, classy, and high quality suit anywhere other than Dillard’s. So, when Dillard’s was included in an upcoming career fair in Tulsa, I was certain a career with Dillard’s was in my near future. I was teaching Business English and Professional Development courses at a small business college, and because I was working evenings, decided a change of pace was just what I needed.
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by Steven Lohrenz

There’s a quote: “A failure to plan is a plan to fail”. I’ve found it to hold true. When things are done ad hoc or willy-nilly, they almost always end up in the wrong place. A marketing plan can give your online business focus and resolve to accomplish the important things while leaving out the unimportant. If you don’t have a marketing plan, it’s very likely you’re struggling to make money and make your business a success. In this article, I’m going to cover the basics of putting together a marketing plan that will work for you.

The first step is compiling a list of all the tasks you need to accomplish for your marketing efforts. Read the rest of this entry »

by Steven Lohrenz

Brainstorming is a session of time where you record every idea you have for a particular subject, topic, product, article, etc.

Brainstorming sessions can be on anything. Want to figure out what to write about for your blog? Brainstorm it! I’m going to give you a few rules to having an effective brainstorming session.

1. Define the problem in broad terms - Do not build in assumptions or artificial constraints into the question(s) you are asking. Make the question broad enough to allow the generation of many ideas.
Instead of “How do I pick up an egg to move it to X?” ask - “How can an egg move to location X?”. The former inserts the assumption of picking up - the latter allows for the ideas: allow it hatch and allow the chick to walk to the final position. The question will determine the creativity and uniqueness of the ideas produced during the brainstorming session.
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by Steven Lohrenz

The most effective way to generate links and traffic to your website is by submitting articles
to ezine or newsletter owners. Most internet marketers fail to show great results when article marketing because they fail to follow a few simple rules to make their articles stand out from the clutter.

The starting point of any good article is the headline. You should spend a good portion of your time
on the headline itself. Make sure it grabs a passer’s attention and it isn’t something someone can say ho-hum to. It should make the user want to know more about what you are writing about. If you can’t get the person to start reading your article, it doesn’t really matter what is written in the article itself. Again, spend some time on the headline, it’s worth it.
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by Steven Lohrenz

When I started practicing Aikido 2 years ago, every time I stepped onto the mat, I felt like a club footed monkey after a lobotomy. I was bad. Very bad. Nothing went right. I didn’t know how to roll, fall, attack, turn, or simply keep my balance. My Kote Gaeshi looked more like Kote Wussie and Ikkyo was more Sicko.
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The end of 2007, and I have never blogged before. Well, I suppose that late is better than never. It kind of reminds me when I got my first computer, a Trash-80 (or for those of you who don’t remember, that’s the nickname for the Radio Shack model TRS-80). My friends knew so much about computers and I felt like I was behind the times. I still remember spending $1,200 for the computer that did not even have a hard drive and another $800 for the software. I had thought about buying an IBM compatible at the time, but one of my best friends at the time recommended the Radio Shack version. Later on, people were
trying to sell these computers in the Atlanta Advertiser for $35. (I don’t see much of that friend anymore.)

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