Archive for Social Media Marketing
10 Ways to Improve Your Google Ranking
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Google is the world’s most popular search engine. Shortly after its creation, Google’s popularity skyrocketed and it soon became the dominant search engine for finding information on the internet. This is why, if you own a website, you want it to be high in the Google ratings.
Google is constantly changing and evolving so you need to keep up with the changes. Their recent changes, called the Panda Update, caused many sites’ rankings to drop significantly. Google’s mission is to provide the highest quality information for each search done and in doing this, many sites get lost in the endless pages of search results.
To get your website increased ranking there are many things you can do and many things you should not do. I have tried to list some of the more effective things you should do and a couple things you should not do for better placement in Google.
1. Limit Your Advertising – If you have a hodgepodge or cluttering of advertising on your site, this can decrease your ranking. Google considers excess advertising to be a sign of a low-quality spam site. And remember, Google’s goal is to provide the highest quality sites at the top of the search results.Read More→
10 Ways to Boost Your Online Mailing List
Posted by: | CommentsOne of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility.
Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done.
The ten tips below will help you get started building that all important list of names and email addresses! Read More→
No More Excuses! Make Social Media Work for You
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I LOVE social media. In fact, I log several HOURS per day on various social media networking sites. Granted, most of that time is for my clients. I figure it’s a good thing when you can turn something you are knowledgeable and passionate about into a service, which is why I decided to be a social media marketer, managing the social media profiles for clients.
Over the last couple of years I’ve heard all kinds of excuses from clients with regards to why they have decided to cut back on their social media marketing efforts. Here are just a few:
- It doesn’t work for me!
- I’ve seen no real increase in traffic to my website.
- It takes too much time.
- Facebook is just a place where people goof off and ‘act’ like they are working.