Archive for CWAHD Blog
Let’s Tell Our Kids About Fit Heroes In The Bible
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For the most part, it is safe to assume that the heroes in the Bible and our forebears were folks who were in shape. I would say they were in excellent shape.
I firmly believe when God created Adam and Eve they were fit, ate healthy and probably walked quite a bit.
Speaking of walking, Genesis tells us that Joseph walked 50 miles to reach his brothers once! Did you also know Moses climbed Pisgah Peak at the age of 120 years old?
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But What Have You Done For Me Lately?
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It’s all about benefits, baby!
In my last post, I talked about determining the features of what you’re promoting.
So often marketers write their ads and landing page copy “off-the-cuff” without any thought or planning. And guess what? We can tell!
The best copy out there? Sounds effortless and thrown together, but follows very specific marketing principles.
Features vs. Benefits.
As mentioned in my last post, features are essentially the ‘what’s’ of whatever you’re selling/promoting. The laundry list of what your product does, what is has, what it looks like, etc. Read More→
5 Things a Non-Salesman Has Learnt About Sales
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Maybe like me it came as a bit of a shock to discover that I was in sales. It wasn’t that I didn’t know that all my life I had been in some sort of sales but now I actually had a service that had to be sold and money exchanged hands for people to buy it. Scary stuff eh!
So as a mere novice (even though I had decades of life experience behind me already) I began. So here are 5 things I quickly learnt about sales.
1. It was better to be an educator than a sales person. When I put on the persona of a “salesmen” I didn’t like me let alone anyone else liking me. It was completely different when I learned to simply educate an intelligent audience and let them buy rather than me sell. Learning that lesson was liberating.
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Be Careful Little Eyes Where You Stare
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Whenever I am out in public, I try conducting myself with the greatest of care knowing that people are watching. The thing that bothers me the most is that many people have never mastered the fine art of how to dress in public.
Some people have never been taught how to dress, let alone how to dress in public. Whenever I go to the mall, and believe me it is as seldom as possible, I cannot help noticing some of these people.
What I cannot understand is why young men wear pants too big for them and young women wear pants too small for them. Perhaps we ought to get a little group together and try to reverse this trend. Somebody got the wrong information. Read More→
From the Wilderness: Let’s Get Wild
Posted by: | CommentsUp I-70, in the foothills west of Denver, Colorado, lives a small herd of American bison owned by the city. They are the descendents of seven of the remaining wild animals found in Yellowstone National Park in 1914.
If you know much about the American Bison, then you know that they were once nearly hunted to extinction. Privately maintained herds like Denver’s were bred with domestic cattle in an effort to boost their numbers.
And while these efforts saved the bison from extinction, they fundamentally changed the animals… they stole the wild from them.
For years, Denver’s herd was celebrated for its tameness.
Police and firefighters often served cream soda to a bull named Nickel, who would come running when he heard the crack of a can being opened.
As Christian men, we’re supposed to be warriors for Christ. Read More→
Differentiating Your Product or Service on Facebook
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What makes you different from your competition?
An important consideration when promoting your product or business on Facebook is how do you differentiate yourself from others that offer a similar product or service?
YOU know you’re the best, but just telling people that somehow usually isn’t enough.
When you’re writing your ad copy or sales page, you’re going to need to be really quick to tell people why they should want what you’re selling – If you don’t, you risk losing their attention. Read More→
Some Things Seem Too Good To Be True
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Recently I discovered something. The more I tried to keep up with the latest trend the further behind I get. I am not a complete technical idiot, but I’m not too far off. The only thing I can say about me is that I at least try.
The best example of all of this has to do with my cell phone. Is there anybody on the planet today that does not have a cell phone? And, the most important question, is there anybody driving a car that is not at the same time on that cell phone? Who in the world are they all talking to?
My guess is they are all talking to each other. At least, they are not talking to me. Read More→
The 5 step check up!
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All of us have a tendency to slump back into old ways – you know what I mean? We have good intentions and we set off well but, my goodness it already seems that January 1st and my best intentions are off course and if I’m not careful I will wander into rocks just like the stricken cruise liner off the Italian coast.
So take this quick 5 step check up test to see where you are at right now. Deep breath – here we go! Read More→




