Archive for CWAHD Blog
It’s My Body – I’ll Exercise It If I Have To
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Lately, I have noticed a lot of news regarding all aspects of the body. According to one report I read, this is a multibillion dollar-a-year business. I never knew my body was worth so much money. I’m tempted to sell it, or at least rent it out on a part-time basis.
I did not know how big of a deal this was until one night this past week I had a little trouble sleeping.
One reason I have trouble falling asleep is my deep fear of falling. Actually, it’s not the fall that worries me so much as that sudden stop. For some inexplicable reason I always stop three inches past the floor. Read More→
How Much Does it Cost to Advertise on Facebook?
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This is a common question I get asked and unfortunately it’s difficult to give a one-size-fits-all answer.
I guess the best answer I can give is ‘Whatever you want it to cost‘.
With Facebook advertising, you are completely in control of how much you want to spend, from the beginning to the end of a campaign.
That said, there are many factors that go into determining how much you want to spend, and in how much bang you’re going to get for your buck. Read More→
The Power of Belief
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I’m sure like me you have read a 1,000 quotes on Facebook which you thought were helpful. This morning I saw one which captivated me! It was shared by a friend who came to America as an orphan from Cambodia – where in those killing fields he witnessed his whole family wiped out. Imagine that kind of adversity. This friend is now a renowned national leader in the company I work with and someone who is hugely respected. It is because it comes from him that the quote is so powerful and authentic.
Here is the quote – take a deep breath, and let the wonder of it in.
“Consult not your fears but your hopes and your dreams. Think not about your frustrations, but about your unfulfilled potential. Concern yourself not with what you tried and failed in, but with what it is still possible for you to do.” Read More→
The Top 5 Things You Need to Know About Facebook Advertising: A Guide for Newbies
Posted by: | CommentsIt is no secret that Facebook is hot right now and is becoming even more popular by the day. With over 800,000,000 users worldwide Facebook has gone from being a simple social network to a communications system that can no longer be overlooked by entrepreneurs and mega corporations alike. When the internet first started to take the world by storm, big companies like Nike, McDonald’s and others would have their web site’s address posted in ads, now they link people to their Facebook page instead because they realize the marketing and income potential it possesses. Here are 5 very important things you need to know about Facebook advertising if you want to use the site to its fullest potential for marketing purposes.
1. Clear Message and Clean Design
One of the first mistakes many would be Facebook marketers make is in creating a page for their business that looks just like an ordinary social page out there. The fact is your business page isn’t for socializing, it is for advertising. To facilitate that, you want the design to revolve solely around your business and your offer. You don’t want irrelevant posts on your wall, you don’t want irrelevant images in your photo album and you don’t want important information such as discounts, coupons and contact info buried. Read More→
Video Games And Kids Exercise Can Be A Great Combo
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When it comes to video games and kids there are many different opinions. I have done my own research and have my own thoughts, but right now I want to share with you some exercise benefits.
Some parents might be thinking video games and exercise can’t be related. Hear me out because I’m going tell you the truth based on experience.
I’m not a fan of kids sitting down on the couch for long periods of time playing video games but you can use it to your advantage for family fitness. My family had the Intelevision console gaming system in the 1980s. I have also had the Nintendo, Sega Genesis, PlayStation, Xbox and the Xbox 360.
Only one of those has the ability to get some fun fitness in and that’s the Xbox 360. Even though I don’t own one, I’ve also played the Wii and that can provide some fun family exercise. Read More→
Around the World in 90 Minutes
Posted by: | CommentsI was snuggling down in my easy chair with a riveting book in hand when the Gracious Mistress of the Parsonage shared with me an observation.
“I just was thinking,” she began very seriously, “that we have not taken a trip lately.”
We once went to Thailand for several weeks, which was wonderful. One of the delightful things of that trip was visiting the elephant ranch and ride elephants.
As we were in line to ride the elephants the person in charge took one look at me and said, “No, no.” He said something in some kind of language I could not understand and then proceeded to pair my wife up with another woman and insisted I ride the elephant alone. From what I got out of his gestures and tone of voice was he thought I was too heavy to ride an elephant. Being compared with an elephant and being on the losing side of the comparison, is not something I enjoyed experiencing. Read More→
A strategic “Call to Action” on your Facebook landing page will set you apart from the majority of businesses. Careful consideration to this one concept will help you make the most of your initial contact with customers.
Your landing page is most likely the first impression a viewer has with your company, so make sure that you are capitalizing on that traffic. Once people land on your page, getting them to stay connected with you should be easy, natural, and fun.
Here are the four techniques to promote a successful campaign with an effective call to action.
1. Keep Your Landing Page Uncluttered and Easy to Navigate Read More→
The Power of Belief!
Posted by: | CommentsI’m sure like me you have read a 1,000 quotes on Facebook which you thought were helpful. This morning I saw one which captivated me! It was shared by a friend who came to America as an orphan from Cambodia – where in those killing fields he witnessed his whole family wiped out. Imagine that kind of adversity. This friend is now a renowned national leader in the company I work with and someone who is hugely respected. It is because it comes from him that the quote is so powerful and authentic.
Here is the quote – take a deep breath, and let the wonder of it in.
”Consult not your fears but your hopes and your dreams.
Think not about your frustrations, but about your unfulfilled potential.
Concern yourself not with what you tried and failed in, but with what it is still possible for you to do.”
The moment I read this quote. I printed it as big as I could on a sheet of paper (44pt landscape if you like detail!). I then stuck it up on the bathroom mirror so that every single morning I could read it. Why? Read More→
Keeping Close Tabs on My Investments
Posted by: | CommentsI find it quite amusing that some of the brightest and richest people in our country do not seem to have a clue as to what they are doing. Most do not have the common sense that God gave to a caterpillar. As Abraham Lincoln used to say, common sense is not as common as it used to be. Amen, to that one.
The financial experts are telling us that we need to buy gold or silver to safeguard our investments. I am way ahead of the game. Several years ago, I got a gold tooth. Fortunately, for me, I got it before the financial crisis in our country. I cannot tell you what a remarkable feeling it is to walk around with your fortune in your mouth.
I hear about all of the investment schemes that are supposed to make me rich. I have a sneaking suspicion that the only people getting rich are those with the investment schemes. They want us to buy stocks and bonds and futures. I never heard of anything so silly in all my life. Read More→
Part Two: 5 Ways to Keep Fans on Your Landing Page (and Coming Back for More)
Posted by: | CommentsOnce potential fans reach your landing page, you have a few precious seconds to captivate their attention in order to create fans and customers. As many of you know, Facebook’s average CTR (Click Through Rate) stands lower than what most marketers are accustomed to, so we have to maximize our window of opportunity on the landing page.
Before we can dive into tips and best practices, it is paramount to first determine what will be valuable to your ideal customer. What problem are you solving? What need are you meeting?
Once you determine the wants and needs of your ideal customer (you should be able to fully describe this person), then the next step is to match your message to the Facebook platform.
Facebook is a social networking site, so it feels comfortable, safe and fun for viewers. The more your message can fit into the natural flow of the Facebook user’s experience, the more likely you are to hold on to your viewer.
Here are FIVE TIPS to captivate the attention of your ideal customer with your landing page: