“If we were to sit down together 3 years from today what would have to happen between now and then for you to feel great about what you had achieved or the progress you had made in your business or your life?”

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Some of these things centered on my relationship with my mother. One advantage a mother has over her children is that sense of authority and being right all the time. Looking back, I can see that she was not right all the time.

As a young person, my mother told me things I have since learned not to be true. For example:

• It takes more than clean underwear to survive an accident.
• The boogieman under my bed does not exist… any more.
• None of my friends wants to jump off a bridge.
• I will grow up even if I don’t clean up my plate.
• And, it’s almost impossible to behave yourself and have a good time simultaneously.

My mother, like other mothers, was not a bad mother. She just had bad information, much of which she got from her mother. I’m not sure where grandmother got her information, but it too was wrong. And, when you have bad information, there is nothing more you can do but inflict it upon your children. And my mother inflicted away at us children.

This week another one of these “not true things,” was revealed. This one was the mother of all untrue things mothers tell their children.

I must confess there is a bittersweet sense of victory in this recent announcement.

I can’t tell you how many times my mother told me to “Eat your spinach. It’s good for you.” When I would protest she would further admonish me by saying, “Finish all of your spinach on your plate, it won’t kill you.”

Boy was she wrong. I hate to say, “I told you so.” However, the temptation is beyond my ability to resist. After all, I’m only a man. I guess I never ate enough spinach for the strength to resist everything.

For years, I told my mother that spinach was not good for me. Now, I have scientific proof as well as verification from the United States government that spinach can kill you.

Where was all this information and government verification when I was young and being force-fed spinach? Some things should be retroactive. If I could find a way to give back all the spinach I have eaten from my mother’s table I certainly would do it right now. (Could someone find me a pork-barrel?)

Of course, there is always the idea that my mother knew this and was simply trying to kill me. No, after further thought, I’m sure that is far from being true. But don’t think I haven’t been pondering this, lately. She had plenty of evidence to incite this kind of attitude toward me, I assure you.

My mother used everything she could think of to get me to eat my spinach. She used intimidation, arguments and a gold old-fashioned thrashing. None of it seemed to make her spinach taste any better.

One of the arguments my mother used to get me to eat spinach was good ole Popeye. “Popeye eats spinach,” my mother would taunt me. “Look at all of the things he does because of eating spinach.”

Of course, from my observation, Popeye only ate spinach when he was in extreme trouble and his life was being threatened. I tried to have an agreement with my mother that I would eat spinach every time my life was threatened. Then she threatened my life.

Her arguments continued. “Certainly you want to be like Popeye, don’t you?” my mother pleaded.

To which I responded, “Yes, and he smokes a pipe too. Can I smoke a pipe?” I did not think it fair for my mother to make me eat spinach and then not allow me to smoke a pipe. If you choose one the other comes too.

At the time, my mother was not too amused with my argument concerning Popeye’s pipe. I tried explaining that Popeye’s use of spinach was only occasionally but his use of the pipe was continuously. This argument had no effect upon my mother, but it did cause severe pain in my left ear as she led me by my ear back to the table to finish my spinach.

At the time, my mother had a one-track mind, which led to a plate of spinach. I, on the other hand, had a one-track mind, which led as far away from that plate of spinach as possible. Nothing would do but clean up my plate of spinach. Only one mind could win, and it sure wasn’t mine.

I listened with amusement to all this news concerning spinach this past week. Reflecting upon this incident from my past, a verse of Scripture came to my mind.

“Therefore to him that knoweth to do good, and doeth it not, to him it is sin.” -James 4:17 KJV

At the time of my spinach eating frenzy, my mother thought she was doing the right thing. At the time she was, much to my consternation. It’s not so much, what we do, as it is what we know.

ABOUT THE AUTHOR:  The Rev. James L. Snyder is pastor of the Family of God Fellowship and an award winning author whose writings have appeared in more than eighty periodicals, including GUIDEPOSTS. “In Pursuit of God: The Life of A. W. Tozer,” Snyder’s first book, won the Reader’s Choice Award in 1992 by Christianity Today. Snyder has authored 35 books altogether. He lives with his wife, Martha, in Silver Springs Shores, Florida. Rev. Snyder can be reached at 352-687-4240 or jamessnyder2@att.net.

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When choosing an external url for your ad, you only have the option of targeting users who are connected to your page, app or event, or who are not connected.

However if your landing page is your fan page, you have some additional options:

Basic Connection Targeting: Target those who are fans of your page, those who aren’t fans of your page.

Advanced Connection Targeting: Similar to basic targeting, however you can also advertise to those who have RSVP’d ‘yes’ or ‘maybe’ to your event, or who have used your app in the last 30 days.

Friends of Connections: Part of the advanced connection targeting, friends of connections lets you advertise to friends of those who already like your page, have used your app, are members of your group, or who are coming to your event. When you select this option, social content (‘Tom likes this page”) is displayed with your ad, making it more relevant and personal, as it implies endorsement by a friend.

You are currently only able to target those who are (or who whose friends are) connected to your Facebook content. Unfortunately, you are not able to target those who are connected to pages, groups or apps you don’t administer (how sweet would that be?).

When to Target Those Already Connected to your Page

If you’re offering a discount or deal to your fans, want to advertise a new product, or make a big announcement, you may want to use connection targeting.

When to Target Only Those Not Connected to your Page

If you’re running a campaign with the goal of increasing your fan base, it’s a waste of money to include those who already like your page. Any ads stating ‘Like our page’, or ‘Click to like’ should be directed only to those not connected (Most people find this obvious in theory, but some people forget this when creating their campaign). Don’t waste CPC’s on fans you’ve already acquired!

ABOUT THE AUTHOR: Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.

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You get to choose how much you want to pay for your ads each day. Some of our clients spend $5000 per day. Others spend $20 per day. Most are somewhere in between.

Any way you look at it, you are in full control of your Facebook ads cost. You set the bid price; you set the budget.

The easiest way to keep your Facebook ads cost very low is to begin advertising with a simple ad which takes visitors to your Facebook business page. Set your daily budget to be a few dollars a day and target your ideal customer.

Additionally, your Facebook ads cost should be outweighed by the revenue brought in by your ads. If you’re following our guidelines on how to build a solid, direct-response ad campaign on Facebook you’ll know that it’s very important to test, track and optimize your campaigns regularly.

Keep your Facebook ad cost low by maintaining a high CTR (click thru rate) and a low CPC (cost per click). Then, follow through with the leads you have generated and ensure that they are converting into sales and customers for you. Facebook ads should be driving big profits to your business, not draining your bank account.

If you’re struggling to maintain the balance between what your Facebook ads cost and what you’re earning from the extra traffic, you might need to take a closer look at your targeting. Targeting the right customers will give you a much better outcome with your ad campaigns.

ABOUT THE AUTHOR: Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.

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But one other thing stuck out for me that morning and it was the nature of music.  As I sat and listened to those talented musicians it made me realize that music is filled with LIFE.  I’d always thought that life should be filled with music but no here I was listening and feeling the pulsation of the heart of music.

Mind you I do have to say that the church my wife and I go to has a splendid Director of Music and the standards are very high.  That has not always been my experience!  I’ve known, and I suspect you have too, musicians who should be locked away for murder!  Murdering a great hymn as they thumped it out on the slightly out of tune old piano isn’t what I have in mind.  But at least you can chuckle as you think back to murdering musicians you’ve known.  So back to something more serious.

So what are we meant to do with music?  Surely we are to let its life transfer to our life.  So this week you might like to test what effect music will have on you.  Sometimes music is associated with life events.  Whenever I hear Chariots of Fire it makes me think of my 1,000 mile bicycle ride from the South of England to the North of Scotland (affectionately called the End 2 End).  Or when I hear the theme tune to Titanic it makes me think of those I love.  Riverdance makes my feet tap and brings me more life and energy.

And so as we sung “And I will raise him up, and I will raise raise him up” on that Easter morning it made me cry and think of mission and how important it is for faith to be living and vital in the heart of each of us.

So, put the kettle on, dust off the CD player and put some music on!  Feel its life and let its life fill you today!

ABOUT THE AUTHOR: Jonathan Booth is the National Coach of the School of Entrepreneurship. He is formerly the CEO of CARE for the Family in the UK, a sister organization to Focus on the Family. Jonathan has led three Christian organizations and worked in over 50 countries. He lives in Oregon with his wife, Karleen, and has children and grandchildren in Edmonton, Indiana and London.

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“Look, my dear,” I squealed, with delight to my wife, “We have two free nights in Daytona Beach.” Immediately we checked our calendars and selected a time when we could take advantage of our windfall, without running into all those spring-breakers at the beach.

Personally, I am not too crazy about Daytona Beach. I am crazy about free. Consulting the parsonage exchequer, we could afford free. Upon leaving the house, all I could do was hum a tune, “Two Whole Nights at the Beach …” Before I finished, my wife suggested I quit humming.

Of course, with her suggestions always comes the phrase, “And if you don’t I’ll …” Well, you know the rest. I took her suggestion, but I was humming on the inside.

Arriving at our motel in good time, we checked in and settled down for two days and two nights of absolute relaxation – whatever that is. The room was terrific and in the corner was an old friend – a Lazyboy recliner. With the recliner and a remote, I settled in for some serious goofing off for the next two days.

Admittedly, I am not gifted in many areas, if any. My wife, however, says I goof off better than anyone she knows. One takes pride in what one does best.

Next to our motel was a restaurant called The Wing House. On the outside it looked like a nice place and, unlike my wife, I am not choosy about where I eat. Any old greasy spoon suits me just fine, thank you.

I must say I was completely unprepared for what I was about to experience in the restaurant next to our motel.

On the second day of our mini-vacation, I decided to run next door for some carry out. My wife wanted some soup and I fancied something a little more substantial. When I am on an errand, especially one as important as my supper, I am usually focused on one thing and one thing only. I wanted to run into the restaurant, give my order, get out as quickly and simply as possible and get back to my Lazyboy and remote. It is my two days off; I will squander them if I want to.

I did not notice anything strange when I first walked in. I focused on the menu. Looking up from the menu what I saw shocked me to the core. I am known for dropping everything from dishes to keys. This time I dropped my lower jaw to the floor.

It took some time for me to gingerly pick up my lower jaw. I just noticed the young girl standing before me greeting me and inquiring about my order.

I heard nothing – but, unfortunately, I saw more than I expected. Let me try to describe this as delicately as I can.

The only thing I can rationally think of is, when this young girl dressed in the morning her costume fit quite well. I hardly think anyone would put on clothes that did not fit.

However, during the course of the day, being a young person, she must have experienced a rather dramatic spurt of growth, causing her clothes to be at least three sizes too small.

Fortunately, or unfortunately as the case may be, the only thing keeping her breathing was the lack of material around her chest area. Otherwise, she could have suffocated.

Her clothes were so tight, not to mention skimpy (and I didn’t), that I wanted to take the shirt off my back and give it to her.

I mumbled something rather incoherently and said as loud as possible, “and make it to go, please.”

After giving my order, I did not know what to do with my eyes. You can look at the ceiling only so long before people begin inquiring into your family history. Other young girls, in the restaurant, I found in the same condition. There must be a “growth spurt” epidemic going around.

My order finally came and I quickly paid for it, made like an egg and scrambled for the sanctity of my motel room. I slammed the door behind and paused to collect whatever was lagging behind me, happy I made it to safety.

No sooner had my heart reclaimed its tranquil rhythm than I heard an anemic knock at the door. When I opened the door, much to my chagrin (and believe me I was not grinning), stood my semi-clad waitress with a restaurant package in her hand. I felt as though I had been run over by a Mac truck.

“I’m terribly sorry, sir, but we mixed up your order. Here’s your order.”

We exchanged bags and one glance at my wife told me that, along with other things, I would be eating crow.

Later that evening, as I prepared for bed, I took comfort in the words of the Apostle Paul:

“According to my earnest expectation and my hope, that in nothing I shall be ashamed, but that with all boldness, as always, so now also Christ shall be magnified in my body, whether it be by life, or by death.”  -Philippians 1:20 KJV

Ignorance about some things is inconvenient, but ignorance about Christ is fatal.

ABOUT THE AUTHOR:  The Rev. James L. Snyder is pastor of the Family of God Fellowship and an award winning author whose writings have appeared in more than eighty periodicals, including GUIDEPOSTS. “In Pursuit of God: The Life of A. W. Tozer,” Snyder’s first book, won the Reader’s Choice Award in 1992 by Christianity Today. Snyder has authored 35 books altogether. He lives with his wife, Martha, in Silver Springs Shores, Florida. Rev. Snyder can be reached at 352-687-4240 or jamessnyder2@att.net.

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In short, don’t panic!

The changes are an expansion, enhancing the current offerings.  What you have been doing for your business or your clients, you will still be able to do.  The new offerings are designed to boost fan engagement, and so the possibilities are extremely exciting.

Let me walk you through some of the new offerings and changes…

Overall Changes in Ad Platform

The ad process will begin with a page post. So if you are managing ads for yourself or your client, you will post to the page directly first, and then form your ad from the post. Anything that can be a page post can be turned into an ad. There will be more information about the specifics of this next week, but it’s an interesting development and one that gives more choices.

This includes:

• Pictures
• Videos
• Status
• Question
• Link
• Event

There are many features in the platinum ad offerings that will enhance community engagement, like fans being able to comment directly into the ad, which will be seen by their friends who are fans of the site.

It is also being rumored that Facebook will only display the first 90 characters of an ad.  So you’ll want to pull out an eraser because you’ll have a bit more than half a Twitter post to craft your copy.

Bottom Line

Facebook has been reaching new record earnings.  They don’t want this to go away!!

From everything that is coming across my desk, I see expanded opportunities for both business owners and Facebook advertisers.  For 99% of the companies and people I work with, you will still be able to do exactly what you have been doing.  I am very excited about the possibilities for our members, coaching students and clients.

Let me know what questions or concerns you have, and I’ll address them via blog post or video following the announcement, next Wednesday.

Fun times ahead, that’s for sure!

ABOUT THE AUTHOR: Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.

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I firmly believe when God created Adam and Eve they were fit, ate healthy and probably walked quite a bit.

Speaking of walking, Genesis tells us that Joseph walked 50 miles to reach his brothers once!  Did you also know Moses climbed Pisgah Peak at the age of 120 years old?

There was marching in Joshua, Elijah running in Kings, people running to see Jesus all the way around the Sea of Galilee and Jesus walked countless numbers of miles.

I think if Jesus were wearing one of our modern day Pedometers he would have broke it because it couldn’t count that high!

The evidence is right there in front of us that many, many people were in great shape back in the day because they exercised daily.

I know what you’re thinking.  That was then and this is now.  Today we have cars to take us places and technology to supposedly make our lives easier.  It’s not our fault!

I do admit that it’s harder for us today.  Cars, TVs, video games, both parents working and many other factors do make it harder for us and our kids to exercise regularly.

Despite this, the thoughts about keeping His Temple clean and fit for service remain the same.  Let’s tell our kids about how in shape Jesus and the disciples were and how that helped them help so many people spiritually over the course of their lives.

Trust me, this is a wake-up call for me and my family too.  I personally need to be a little more proactive in not only teaching my kids about the Bible each day, but to let them know what the Bible says about respecting our bodies and being fit.

Are we physically and spiritually what God planned for us to be?  We are all works in progress and I think if we are transparent with our kids and let them see our progress in both areas it will surely be a good influence on them as we raise them up to be healthy adults.

ABOUT THE AUTHOR: My Family Exercise founder Jeff Wise has created a line of ebooks and a Kids Health Club membership site to help children and parents decrease stress and improve physical fitness in a fun way.  Jeff has authored over 200 articles around kids’ health and is the parent of two children.  For more information, visit his kids health and fitness blog and for daily advice follow Jeff on Twitter.

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She then looked at me, put both hands on her hips and said, “Time will tell that I’m right.”

I cannot wait. The problem is, time is never on my side. I simply do not know what it is about time, but it never does me any favors. Always, and I mean always, time proves my wife was right. I hate it.

I thought it was supposed to be “Father Time” we are dealing with. If it is, he certainly does not have the male side of the issue in good grips. Why does time always prove my wife right? Perhaps Mother Nature has so bullied Father Time that he always takes up the side of my wife.

The past week I have been thinking about this aspect of life; time. It seems that for the most part, we have put a lot of pressure upon time. For example, my wife keeps reminding me that time heals all wounds. If it was not for time I would have no wounds, I retorted.

I got in trouble just this past week because I was running out of time. I had to get across town for an appointment and believe me; time was not on my side. It would have been nice if I could just sit down with Father Time and negotiate a little bit. Would it be that hard for him to press the pause button and suspend time in order for me to catch up? Why is it so important that time keeps marching on? Why can’t it, at least on the weekends, just take a slow stroll down memory lane?

Often I look at my watch to determine if I have enough time to do a certain project. Time has become an austere taskmaster, refusing to give up one second.

Think with me a little bit. Wouldn’t it be nice to have every week just one “do over” moment? How hard would that be? Father Time insists on perfection always. He does not allow for screw-ups, which is rather pressing for me. If I could just have one 15-minute period during the week that I could do over, I might be able to catch up a little.

He wants me to be “on time” every time. When it is 2:00 PM, it is only 2:00 PM for one second, that is all. I believe there is an error here somewhere. If time is so valuable, why can’t I enjoy 2:00 PM for say, 15 minutes? But no, by the time I acknowledge that it is 2:00 PM Father Time is tapping his finger on his watch and saying, “Let’s keep moving because time waits for no man.”

At the very center of my life, and everybody else’s as well, is the infamous clock representing time. And what a harsh, demanding element this invention has become. Who invented that clock in the first place? Why was it not good enough just to look at the sun and guess what time of day it was? If it was dark, it was time to go to sleep. If the sun was up and it was light outside, it was time to get up.

Oh, how I miss those good old days.

But no, Father Time tricked somebody into inventing a device that keeps time. Or, so Father Time convinced the unsuspecting inventor.

The joke is on us who wear watches. No watch I have ever owned has ever kept time. All it does is show me that time is passing and I am late for an appointment. Where is that inventor that can invent some mechanism or some technology that can actually keep time? I would be the first one to buy such a contraption.

Why can’t Bill Gates come out of retirement and do something useful for humanity and invent the technology that actually keeps time. I would settle for half-hour increments. I could live with that.

For many years now, time has not been on my side and neither has it been involved in the healing of any of my many wounds. Then never, contrary to what my wife says, has time ever told me anything. It just keeps on ticking while giving me a licking.

I am older, but certainly, I am not any wiser. And I blame Father Time. He has not given me enough time to learn everything that I need to know. Every day it seems I am always running out of time. And I cannot believe it is my fault.

Time marches on and I need to make the best of it as best I can.

The apostle Paul understood the urgency of this matter we call time. He writes in his epistle,

“For he saith, I have heard thee in a time accepted, and in the day of salvation have I succoured thee: behold, now is the accepted time; behold, now is the day of salvation.”   – 2 Corinthians 6:2 KJV

The only time we really have is now. I never have a “now” to do over so I need to make time my friend and not my enemy.

ABOUT THE AUTHOR:  The Rev. James L. Snyder is pastor of the Family of God Fellowship and an award winning author whose writings have appeared in more than eighty periodicals, including GUIDEPOSTS. “In Pursuit of God: The Life of A. W. Tozer,” Snyder’s first book, won the Reader’s Choice Award in 1992 by Christianity Today. Snyder has authored 35 books altogether. He lives with his wife, Martha, in Silver Springs Shores, Florida. Rev. Snyder can be reached at 352-687-4240 or jamessnyder2@att.net.

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It’s all about benefits, baby!

 In my last post, I talked about determining the features of what you’re promoting.

So often marketers write their ads and landing page copy “off-the-cuff” without any thought or planning. And guess what? We can tell!

The best copy out there? Sounds effortless and thrown together, but follows very specific marketing principles.

Features vs. Benefits.

As mentioned in my last post, features are essentially the ‘what’s’ of whatever you’re selling/promoting. The laundry list of what your product does, what is has, what it looks like, etc.

Including a list of features is necessary; it’s just not that interesting.

Features give no thought to how people interact with a product, why they need it, and how it solves their problem.

This is where benefits come in.

Benefits are the reasons why someone needs your product.

For each feature you come up with, you should be able to extrapolate a benefit – People don’t care WHAT a product does, nearly as much as they are about what it does for THEM.

So, using the example from my last post, if you’re marketing a fire extinguisher with the following features:

• Easy installation
• Interconnected to other detectors in house
• Comes with battery backup
• Test button
• Extra-sensitive
• Front loading battery door

Some benefits might be:

• Installation doesn’t require complicated instruction manuals
• Interconnected detectors ensure your family will hear the alarm regardless of where they are in the house
• Battery backup means you’re safe even if you happen to forget to change out the old one
• Test button gives you peace of mind knowing your detector is working properly
• Extreme sensitivity means extra time to safely escape
• Front loading battery drawer means not having to bend over backwards trying to change the battery

If you’re struggling with your list of benefits, here’s an idea you might try:

Come up with a list of features (which are usually easier to crank out), and list them on the left side of a piece of paper. Draw a line down the middle, and for each feature, describe how it solves a problem. Think about how the feature will directly impact and help the buyer.

When you’re writing your ad copy, you’ll want to make sure you’re listing benefits, NOT features. Depending on your product, listing some benefits in point form can work. Sometimes focusing in on one benefit in your copy is better.

Or how about this? Focus on specific benefits your product provides to very specific groups of people, and then have these ads delivered to those groups using Facebook targeting.

For instance, promoting an ebook on ‘How to Build a 6-Figure Business From Your Home‘-  Why not talk about the benefits of being able to stay at home with your kids and target your ad to stay-at-home moms? Or talk about the benefit of being able to re-invent your career, and target it at men in their mid-40′s (I’m not beyond exploiting a good old midlife crisis!).

ABOUT THE AUTHOR: Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.